My digipack and analysis

This is our digipack, it features the front cover, the back, and one inside page.
After the analysis of many cd covers, we decided that having a trademark move, or logo, or sign, is a great marketing technique. Jay z has developed his diamond into a world renound logo. Everyone knows what it is, and what it represents and we wanted to incorperate this. We took a picture of our artist doing a "V" sign and played with the brightness and the contrast until we got the right one. It has a orange tone to it, which makes it stand out, and also matches with the orange lights in the background. We chose this background picture as its full of lights and goes with the Vegas, party theme. We darkened it a bit and increased the contrast so that the lights were bright, but the rest was dark so that the hand stands out. We thought this sign was appropriate as the song were doing is about Vegas and is the title track of the album. The album is called "waking up in..." and the "V" represents Vegas. The v will be a huge feature of the campaign, and will be developed into the artists trademark. The title of the album is underneath the hand so its the second thing that catches the customers attention. Its very plain so that theres not too much colour, and the artists name is small, which looks neat and tidy, and is not the main focus. The album cover is focused on the album itself, and not so much the artist, this gives the image that the artist is enough in their own right to sell the album, and doesnt have to be forced upon people for them to remember her.

Next is the back. We decided that because of all the different colours on the front cover, we would tone it down, and go with plain black and white. To jazz it up a bit, we wrote the titles of the track in a circle. Its kind of a statement saying "the most important thing is the music". The focus is on nothing else here but the music itself. The font is the same as the front cover, to continue the theme and the copyright is listed at the bottom, so it can be seen, but is not stealing any attention. The label logo we made is neatly to the side, so again, it can be seen if people are interested, but is also not a main focus. The barcode, is in the corner out of the way.

The spines, where the digipack folds, have a orange and white, funky background, to keep with the orange theme, and are bright and eye catching, if the cd is lined up against other, so it stands out. Again, the font if the same, and in black, to stand out.

The inside page, is the first time a picture of the artists is seen. Shes doing the V sign, to try to establish that, and keep that going. The heading, is in a different bold font, so that it makes a change and kind of detached itself from the rest, to get the customers interest. This time, the artists name is at the top, and grabs the attention of people, it is advertising a tour, and so the idea is to get people to notice it. Behind it is a spade, which represents Vegas, as playing cards are one of the things that Vegas revolves around. This is to give the customer a clue as to what the tour is based on. Directly underneath is a list of the tour dates, against the black background, so they are clear and easy to read. Placed across the artists hand is a lyric from the title track, so people recognize it and associate it with the tour, and to get them kind of picturing the song being performed. The artist is wearing a bright, sequined top, which stands out, and continues the party/Vegas theme. At the bottom is the albums producers, so they can be seen, and any big names recognized, but are not a main focus.