We had to make changes to the opening sequence as there wasnt enought time for the camera to pan the whole way around the main characters head and get a shot of the whole room. Instead, the shot finishes just as the camera is about to get a shot of the room. We also had problems with the miming in this sequence. After uploading our video we saw that the miming wasnt in time with the words, and it wasnt as simple as fastening it up or slowing it down, because she didnt mime at the same speed throughout. So we had to workout a perfect speed for each seperate word. We then stumbled upon two perfect shots of her looking side to side and edited them so they fit together and perfectly with the word "ni-i-ght".
The next scene was supposed to be the main character miming to the song, shouting at her boyfriend, but the shots we took for the line "i lost my fake i.d, but you lost the..." didnt work atall, as the miming was completely out of sync. We looked through our footage and found some shots of the characters arguing, which was appropriate and so used them.
We also had to change the scene where the character gets out of bed and trips over someone dressed as elvis, for wo main reasons. One was the fact that we couldnt get hold of an Elvis costume in time for filming, and the other is that there wasnt enought time in the scene for the character to get out of bed and walk. We had to make it shorter so we could get to he next scene in time. So instead, we used a long shot of the characters in the bed.
Sunday 20 December 2009
re shooting
The idea of the storyline is that the characters are going through a lucky patch, they win money, are getting on well and having a great time. Then it all goes wrong at the flick of a coin. After looking through our footage we realised that we hadnt encorperated the money idea into anything, nd so there were a number of gaps in the stiryline, and also there wasnt enought locations. So, we had to shoot a whole new scene of the character with money and a number of shows throwing it abou, and we also had to shoot coins dropping form a slot machine, and the slot machine itself. This worked out really well, and filled all the gaps perfectly.
Other than that we didnt have to re-shoot anything, as we had enough footage to replace any scenes that didnt come out as we'd hoped.
Other than that we didnt have to re-shoot anything, as we had enough footage to replace any scenes that didnt come out as we'd hoped.
Thursday 17 December 2009
storyboard
This is our opening shot, of a fruit machine. The camera tilts down.
A close up of the main character, looking into the camera.
The camera pans around the main characters face.
A shot from over the characters head enables the audience to see the location.
A medium shot shows the character looking down at the two boys lying next to her.
The video has now gone into a flashback and it is the night before. This medium shot shows them trying to get a taxi, and arguiing over their situation.
This is a shot from behind the main character who walks inbetween a couple and the couple then walk either side of the camera, and we get a close up of the womens face.
A close up shows coins dropping from the slot machine seen earlier.
A long shot shows the main character walking into a club, and the audience are aware of her surroundings.
As the chorus comes in, a medium shot shows the main character in a club dancing with strangers.
A close up of the main characters face back in the present.
A point of view shot shows the main character blocking out the light with her hand to the lyric "why are these lights so bright?"
Monday 14 December 2009
ideas for Location, Mis En Scene, Characters, and costumes
Location
As our video is based on Vegas, we thought that the location would have to be bright, busy and have the right kind of happy, exciting atmosphere, and the first place that sprung to mind was central london, and oxford street. It is always busy, and as its christmas the lights would be up and create the perfect bright, lighting that we need. For the fountain scene, we cant film it in a different location for example a park as it wouldnt go with the rest of the video. It needs to be bright and busy also, and i think that Trafalgar square is the perfect location for this. For the morning after, one of our friends bedrooms would be perfect, as we can mess it up as much as we like, and it creates a contrast from the other busy locations in the video. There is a scene we hope to incorperate into the video where the main character has stormed off into a club. We are going to find a bar/club suitable enought for us to film in, where theres not too many people, but its busy enough. The lighting also needs to be good enough for us to film, as the bulb will be inappropriate because it could be broken, and too bright for a club.
Mis En Scene
After watching clips from the Vegas based movie "The Hangover", i was inspired by the props they had for when the characters awake teh mornig after. It immediately gave the audience an idea of what had happened and the extent of the madness of Vegas. The scene of different shots of props lasted for around a minute and conveyed the situation perfectly. I would like to use these kjind of props for teh scene when the characters wake up in our video. I hope to put as many random objects scattered about the room as possible, and for the line "dressed up like Elvis", i hope to dress someone up in an Elvis costume and have them lying on the floor by the bed, so that when the camera pans around he comes into view. Make up is also important in the bedroom scene, so im going to put thick make up on the girls and smudge it down their face as tell tale signs of a crazy night, and put lipstick marks on the boys faces. Im also going to open the video with a shot of a fruit machine, which is a big feature in the video as the characters win the money, its colourful, eye catching, and immediately sets off the Vegas theme. Were also going to use alot of money for the scene where the character wins on the slot machine, this scene is one of the most important in the movie, so the money is an important prop. Were also going to use playing cards, which is one of the most obvious features of Vegas casinos, and is another way of them winning the money.
For the line "dont call your mother", the characters will be in a phone box, to match the storyline and have a change of scene and location.
A coin will be used in the scene where the character flicks it into the fountain, lighting is also an important feature here as the focus needs to be solely on the coin, and it needs to be bright enough for the audience to see it clearly. I also hope to find the perfect street for the last scene where the characters walk off happily into the distance, im hoping to find one where there are lights lit up and colourful above them, and theyre walking underneath, to signify a happy ending.
Characters
The main character we chose to use, was chosen because she fits the image of a young, fashionable teeneger well. Shes the right age, and has perfect skin which we thought would look great on camera. Her hair is long and quite light which again would look good on camera and fit the fashionable image.
The second main character, will be playing her boyfriend and we have chose him as he has a similar look to the main character and i thought this would go well. Hes a well turned out teeneger which will appeal to the target audience, and pop fans who like quite generic videos.
The other two characters were chosen because they both have slightly darker hair than the main characters, and look alot different. We wanted them to look different as their relationship in the video is completely different, and we tried to contrast as much as possible between the couples. They also have the right look for up to date teenagers.
Costumes
The characters are going to wear bright colours, which are eye catching on camera and set off the right party image. Th emain character is going to wear a union jack dress we bought, as it brioght and contrasting. Her boyfriend in the video is going to wear a black and white checked shirt, which again is eye catching and stands out.
The other couple are going to wear slightly more demure clothes so that the main couple stand out more. They will still have bright colours so they look colourful on camera, and we will co-ordinate their colours a bit more to symbolise the fact that their relationship is more stable and theyre more in sync with eachother.
As our video is based on Vegas, we thought that the location would have to be bright, busy and have the right kind of happy, exciting atmosphere, and the first place that sprung to mind was central london, and oxford street. It is always busy, and as its christmas the lights would be up and create the perfect bright, lighting that we need. For the fountain scene, we cant film it in a different location for example a park as it wouldnt go with the rest of the video. It needs to be bright and busy also, and i think that Trafalgar square is the perfect location for this. For the morning after, one of our friends bedrooms would be perfect, as we can mess it up as much as we like, and it creates a contrast from the other busy locations in the video. There is a scene we hope to incorperate into the video where the main character has stormed off into a club. We are going to find a bar/club suitable enought for us to film in, where theres not too many people, but its busy enough. The lighting also needs to be good enough for us to film, as the bulb will be inappropriate because it could be broken, and too bright for a club.
Mis En Scene
After watching clips from the Vegas based movie "The Hangover", i was inspired by the props they had for when the characters awake teh mornig after. It immediately gave the audience an idea of what had happened and the extent of the madness of Vegas. The scene of different shots of props lasted for around a minute and conveyed the situation perfectly. I would like to use these kjind of props for teh scene when the characters wake up in our video. I hope to put as many random objects scattered about the room as possible, and for the line "dressed up like Elvis", i hope to dress someone up in an Elvis costume and have them lying on the floor by the bed, so that when the camera pans around he comes into view. Make up is also important in the bedroom scene, so im going to put thick make up on the girls and smudge it down their face as tell tale signs of a crazy night, and put lipstick marks on the boys faces. Im also going to open the video with a shot of a fruit machine, which is a big feature in the video as the characters win the money, its colourful, eye catching, and immediately sets off the Vegas theme. Were also going to use alot of money for the scene where the character wins on the slot machine, this scene is one of the most important in the movie, so the money is an important prop. Were also going to use playing cards, which is one of the most obvious features of Vegas casinos, and is another way of them winning the money.
For the line "dont call your mother", the characters will be in a phone box, to match the storyline and have a change of scene and location.
A coin will be used in the scene where the character flicks it into the fountain, lighting is also an important feature here as the focus needs to be solely on the coin, and it needs to be bright enough for the audience to see it clearly. I also hope to find the perfect street for the last scene where the characters walk off happily into the distance, im hoping to find one where there are lights lit up and colourful above them, and theyre walking underneath, to signify a happy ending.
Characters
The main character we chose to use, was chosen because she fits the image of a young, fashionable teeneger well. Shes the right age, and has perfect skin which we thought would look great on camera. Her hair is long and quite light which again would look good on camera and fit the fashionable image.
The second main character, will be playing her boyfriend and we have chose him as he has a similar look to the main character and i thought this would go well. Hes a well turned out teeneger which will appeal to the target audience, and pop fans who like quite generic videos.
The other two characters were chosen because they both have slightly darker hair than the main characters, and look alot different. We wanted them to look different as their relationship in the video is completely different, and we tried to contrast as much as possible between the couples. They also have the right look for up to date teenagers.
Costumes
The characters are going to wear bright colours, which are eye catching on camera and set off the right party image. Th emain character is going to wear a union jack dress we bought, as it brioght and contrasting. Her boyfriend in the video is going to wear a black and white checked shirt, which again is eye catching and stands out.
The other couple are going to wear slightly more demure clothes so that the main couple stand out more. They will still have bright colours so they look colourful on camera, and we will co-ordinate their colours a bit more to symbolise the fact that their relationship is more stable and theyre more in sync with eachother.
Saturday 12 December 2009
audience feedback
I decided that our target audiences opinion was integral in creating a music video that would attract their interest. I had to make sure that the questions were being answered by the type of people that our video would be aimed at and thought about distribution carefully. I decided that the best place to target a big number of teenagers were social networking sites. So i posted these question on my facebook where 300 people could have answered them, and also on Twitter where a high number of people in that type of "fashionable" group could have answered the questions. I think this distribution reached our target audience perfectly, and the answers they gave are below.
Which of these do you think is the most important in a music video?
a) location
b) character
c) costume
d) props
e) dance routines
The highest voted for in this question was characters. It seems that the audience think its highly important that the characters fit their role well, and portrayed what the audience imagined certain characters to be like. The second most important to them was costume. When i asked them for a little more detail, most of them commented that it was because it was the most eye catching aspect. A plain outfit in a music video takes all the glamour away, and this is especially important in ours as Vegas is very glamorous.
Do you prefer a video to follow a storyline?
a) yes
b) no
Quite clearly, the target audience prefer the video to follow a storyline rather than the video being abstract from the song, and just focusing on the artist and dance routines etc. This result supports our ideas of incorperating a storyline.
Which of these do you think is most effective for the artist in their video?
a) miming
b) no miming
c) both
This was an important question for me as i noticed that there was a big variety in music videos as to whether the artist was aware of the camera and looked into it and mimed. Or didnt mime to make the storyline more realistic, as if it was a mini movie. And some videos, for example the original waking up in vegas video, mixed the two together. Around half of the votes were for both. I agree with this choice as looking into the camera and miming connects the audience with artists alot better than if they pretend theyre not there. Bsed on the feedback, this is the technique i am going to use.
Which of these album covers most attracts your attention?
a) Rihanna
b) Christina Aguilera
c) 30 seconds to mars
d) Katy Perry
The album cover with the most votes is the rolling stones which is a surprise as it doesnt feature the artist on the front. The lips symbol has become iconic and is instantly recognizable to anyone who sees it. This is great marketing and quite obviously, the fact that the cover doesn't feature The Stones catches the audiences attention as they're curious and intrigued. We will certainly take this in mind when we are designing our advert and CD cover.
Which of these do you think is the most important in a music video?
a) location
b) character
c) costume
d) props
e) dance routines
The highest voted for in this question was characters. It seems that the audience think its highly important that the characters fit their role well, and portrayed what the audience imagined certain characters to be like. The second most important to them was costume. When i asked them for a little more detail, most of them commented that it was because it was the most eye catching aspect. A plain outfit in a music video takes all the glamour away, and this is especially important in ours as Vegas is very glamorous.
Do you prefer a video to follow a storyline?
a) yes
b) no
Quite clearly, the target audience prefer the video to follow a storyline rather than the video being abstract from the song, and just focusing on the artist and dance routines etc. This result supports our ideas of incorperating a storyline.
Which of these do you think is most effective for the artist in their video?
a) miming
b) no miming
c) both
This was an important question for me as i noticed that there was a big variety in music videos as to whether the artist was aware of the camera and looked into it and mimed. Or didnt mime to make the storyline more realistic, as if it was a mini movie. And some videos, for example the original waking up in vegas video, mixed the two together. Around half of the votes were for both. I agree with this choice as looking into the camera and miming connects the audience with artists alot better than if they pretend theyre not there. Bsed on the feedback, this is the technique i am going to use.
Which of these album covers most attracts your attention?
a) Rihanna
b) Christina Aguilera
c) 30 seconds to mars
d) Katy Perry
The album cover with the most votes is the rolling stones which is a surprise as it doesnt feature the artist on the front. The lips symbol has become iconic and is instantly recognizable to anyone who sees it. This is great marketing and quite obviously, the fact that the cover doesn't feature The Stones catches the audiences attention as they're curious and intrigued. We will certainly take this in mind when we are designing our advert and CD cover.
Target audience
The genre we have chosen is "pop". Pop music is based on popular culture, it is music of which its main aim is to be mainstream and appeal to the majority of the population. It is not made to break boundaries or conventions, but to be easy going and un-controversial. Its target audience is "fashionable" teenagers or young adults who enjoy the clubbing scene and it tries not to be gender specific but the majority of its fans are female.
With this information we realise that our video has to fit this image. It has to be fun, fashionable, simple and up to date. The main concept of the song "waking up in vegas" is about having fun, getting into a little trouble on the way, but enjoying the ride. It appeals to the target audience described above perfectly. Its innocent and fresh and this attitude must be portrayed in the video.
A | Top management, bankers, lawyers, doctors and other professionals.
B | Middle management, teachers, many 'creatives' eg: graphic designers.
C1 | Office supervisors, junior managers, nurses, specialists, clerical staff etc.
C2 | Skilled people workers, tradespersons, (white collar).
D | semi skilled and unskilled manual workers (blue collar).
E | Unemployed, students, pensioners, casual workers.
So, the catagory we are aiming for is E. Students who are sociable and regulars on the clubbing scene and will appreciate a video about a crazy night out in Vegas. The video is not supposed to have a big underlying meaning, but is just about having fun and going along with the bad times along the way.
With this information we realise that our video has to fit this image. It has to be fun, fashionable, simple and up to date. The main concept of the song "waking up in vegas" is about having fun, getting into a little trouble on the way, but enjoying the ride. It appeals to the target audience described above perfectly. Its innocent and fresh and this attitude must be portrayed in the video.
A | Top management, bankers, lawyers, doctors and other professionals.
B | Middle management, teachers, many 'creatives' eg: graphic designers.
C1 | Office supervisors, junior managers, nurses, specialists, clerical staff etc.
C2 | Skilled people workers, tradespersons, (white collar).
D | semi skilled and unskilled manual workers (blue collar).
E | Unemployed, students, pensioners, casual workers.
So, the catagory we are aiming for is E. Students who are sociable and regulars on the clubbing scene and will appreciate a video about a crazy night out in Vegas. The video is not supposed to have a big underlying meaning, but is just about having fun and going along with the bad times along the way.
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