audience feedback

I decided that our target audiences opinion was integral in creating a music video that would attract their interest. I had to make sure that the questions were being answered by the type of people that our video would be aimed at and thought about distribution carefully. I decided that the best place to target a big number of teenagers were social networking sites. So i posted these question on my facebook where 300 people could have answered them, and also on Twitter where a high number of people in that type of "fashionable" group could have answered the questions. I think this distribution reached our target audience perfectly, and the answers they gave are below.

















Which of these do you think is the most important in a music video?
a) location
b) character
c) costume
d) props
e) dance routines

The highest voted for in this question was characters. It seems that the audience think its highly important that the characters fit their role well, and portrayed what the audience imagined certain characters to be like. The second most important to them was costume. When i asked them for a little more detail, most of them commented that it was because it was the most eye catching aspect. A plain outfit in a music video takes all the glamour away, and this is especially important in ours as Vegas is very glamorous.














Do you prefer a video to follow a storyline?
a) yes
b) no


Quite clearly, the target audience prefer the video to follow a storyline rather than the video being abstract from the song, and just focusing on the artist and dance routines etc. This result supports our ideas of incorperating a storyline.
















Which of these do you think is most effective for the artist in their video?
a) miming
b) no miming
c) both

This was an important question for me as i noticed that there was a big variety in music videos as to whether the artist was aware of the camera and looked into it and mimed. Or didnt mime to make the storyline more realistic, as if it was a mini movie. And some videos, for example the original waking up in vegas video, mixed the two together. Around half of the votes were for both. I agree with this choice as looking into the camera and miming connects the audience with artists alot better than if they pretend theyre not there. Bsed on the feedback, this is the technique i am going to use.















Which of these album covers most attracts your attention?

a) Rihanna
b) Christina Aguilera
c) 30 seconds to mars
d) Katy Perry























The album cover with the most votes is the rolling stones which is a surprise as it doesnt feature the artist on the front. The lips symbol has become iconic and is instantly recognizable to anyone who sees it. This is great marketing and quite obviously, the fact that the cover doesn't feature The Stones catches the audiences attention as they're curious and intrigued. We will certainly take this in mind when we are designing our advert and CD cover.