Target audience

The genre we have chosen is "pop". Pop music is based on popular culture, it is music of which its main aim is to be mainstream and appeal to the majority of the population. It is not made to break boundaries or conventions, but to be easy going and un-controversial. Its target audience is "fashionable" teenagers or young adults who enjoy the clubbing scene and it tries not to be gender specific but the majority of its fans are female.
With this information we realise that our video has to fit this image. It has to be fun, fashionable, simple and up to date. The main concept of the song "waking up in vegas" is about having fun, getting into a little trouble on the way, but enjoying the ride. It appeals to the target audience described above perfectly. Its innocent and fresh and this attitude must be portrayed in the video.

A | Top management, bankers, lawyers, doctors and other professionals.
B | Middle management, teachers, many 'creatives' eg: graphic designers.
C1 | Office supervisors, junior managers, nurses, specialists, clerical staff etc.
C2 | Skilled people workers, tradespersons, (white collar).
D | semi skilled and unskilled manual workers (blue collar).
E | Unemployed, students, pensioners, casual workers.

So, the catagory we are aiming for is E. Students who are sociable and regulars on the clubbing scene and will appreciate a video about a crazy night out in Vegas. The video is not supposed to have a big underlying meaning, but is just about having fun and going along with the bad times along the way.