http://www.youtube.com/watch?v=W4kR8OQCrlQ
The video begins with several men dressed in 1940's soldiers and sailors uniforms. This lets the audience know what time the video is set in as soon as the video starts. The next shot is a close up of Christina also dressed in a 1940' s women's sailor hat and her hair is pinned back in the style that women wore their hair in them days. It then goes back to a shot of the men dancing and looking towards the stage and then the shot changes to behind the men, and the camera slowly moves forward through the crowd which is when the audience get to see the whole stage and a long shot of Christina's three characters. At this point the audience see that Christina has brunette, blonde and red hair and that she is playing three characters. This is a reference to 1940's band The Andrews Sisters and really captures that time period well. The camera pans across the characters in a medium shot so that the viewers can see the live band and outfits of all the characters. Christina's dancing is carefully choreographed so that all three Christina's dancing is exactly the same and in time with each-other and the takes could be spliced together. There continues to be a number of shots of Christina and the soldiers alternately to give the feel of a real show, and to give the audience a feel of what its like to be there. The scene changes to a 1940’s type dance off and the first shot of the dancers is between a females legs, creating a frame for the dancers and giving the video a tongue in cheek feel. Christina is watching people dance in a pink dress and with her hair down, this separates her from the characters she was playing earlier and with this and the shots alternating between “the Andrews Sisters” and this new character, it creates the image that Christina is dancing to the band playing and they are not the same character. There is a medium shot of a waitress holding a tray of drink and who is slightly slowed down so the audience can see her happy expression and get the joyful feel of the video even though they are based in World War 2. All the dancer are dressed in 1940’s clothing and with their hair done up neatly, and all jitterbugging to go with the times. Mis en scene involves a jukebox by the dance floor, and the drink Campari, created in the 60’s on the waitress’s tray. Christina eventually begins to dance and there is a long shot of her dancing, and a close-up shot of her feet to show off her moves to the audience. There’s also a long shot of the pair dancing but with their heads cut off so that the viewer is focused only on the dancing. At 1.11 there is a series of alternate shots all lasting under one second each that are all put together so the shot changes in sync with the beat of the song. In each shot there are different bright colours in the background so they clash and catch the viewer’s attention, the colour scheme is based on Technicolor films, with lots of bright and contrasting colours. This also goes with the happy, joyful mood that the video is portraying to viewers.
A shot of Christina dancing is then cut into a different shot and scene, and as this picture shows is cleverly cut into two so that Christinas pink dress in the top half of the shot goes down into the bottom half of the pink strawberry milkshake she is drinking, so the dress and milkshake fit perfectly together as if they are one. This makes the shot look alot more tidy and it flows alot better. The camera then quickly zooms out form a close-up and fits perfectly with the trumpet noise in the song. Christina’s outfit of jeans and a red shirt with a headscarf is a reference to ww2 Rosie the Riveter inspired posters that were to encourage females to take on mainly male jobs and work in factories and such during the war. This all keeps with the ww2 theme. There is a long shot of Christina surrounded by females in a 19’s American style burger bar, and the shot is carefully places so that the booth style seats create a frame for Christina and the dancers. The colour scheme is very bright and contrasting and is in a pattern type form, with the checked floor, black, then turquoise, then black, checked wall, and turquoise ceiling, which creates a theme. The camera then quickly zooms out form a close-up and fits perfectly with the trumpet noise in the song. Christina’s outfit of jeans and a red shirt with a headscarf is a reference to ww2 Rosie the Riveter inspired posters that were to encourage females to take on mainly male jobs and work in factories and such during the war. This all keeps with the ww2 theme. There is a long shot of Christina surrounded by females in a 19’s American style burger bar, and the shot is carefully places so that the booth style seats create a frame for Christina and the dancers. The colour scheme is very bright and contrasting is in a pattern type form, with the checked floor, black, then turquoise, then black, checked wall, and turquoise ceiling. The camera slowly zooms in to a low angled shot of the dancers in reference to a female empowerment type stance, which is very relevant as Rosie the Riveter was a female icon in ww2. As the music begins to slow down slightly there is a close-up of the soldiers going down the steps of a plane, shouting the lyrics. They move down the steps in time with the beat of the song which flows along nicely. For the “candy man” whisper Christina is back in the shot but as the Andrew Sisters characters who all individually feature in the shot. The scene then changes to an airport which is obvious because of the planes in the background. There is another low angled shot of Christina walking towards the camera with her dancers either side. This is again a reference to female empowerment as she is the main focus and the men surrounding her are all lined up as if they are supporting her. The shots begin to change to each scene and there are numerous different angles that all change with the beat of the song. During the big note towards the end of the song, Christina is hoisted into the air as if reaching the crescendo and the video finished with a photo of Christina and the writing “xoxo candy” across is, as if referencing her screen siren alter ego, which was a big theme in 19’s music.
No comments:
Post a Comment